About

Overview – The Iron Sail Group

The Iron Sail Group, named after the term, used by mariners in the late 1800s to describe the transition from wooden sailing schooners to iron-hulled ships and steam engines, symbolizes the evolution of organizations and workforces in the digital economy and Industry 4.0. Since 2009, Iron Sail Group has been dedicated to helping organizations sustainably manage their operations through recruitment, executive search, leadership and corporate service retainers, and consulting.

Iron Sail Group offers a comprehensive range of services for both organizations, employers and candidates. We specialize in assisting sport and cultural organizations, community and member-based associations, and not-for-profits. We provide stand alone and fractional consulting services, allowing organizations to access high-level expertise as needed.

At The Iron Sail Group, we are deeply committed to giving back to the communities we serve. We support social impact initiatives and offer discounted recruitment and corporate services to not-for-profit organizations and registered charities.

Our strategic approach is designed to build resilience and adaptability within nonprofit operations and workforces. We help organizations navigate change, foster inclusive and engaging workplace cultures, and prepare sustainably for the future.

We understand that the roles nonprofits play in society are both unique and demanding. That’s why our goal is to help you deliver the greatest possible impact for your clients and communities. By enabling you to focus on program and service delivery, we ensure you have timely access to the right support, resources, and talent to help your organization thrive.

Mission Statement

To empower organizations and individuals by providing strategic corporate and workforce solutions that foster resilience, adaptability, and growth, while giving back to the communities we serve.

Vision Statement

To be the leading provider of innovative corporate and workforce solutions, enabling our clients to thrive in the evolving digital economy and creating a positive impact on society through the organizations we choose to work with and our commitment to social responsibility.

Our Team

Craig Cherrett, Principal and Founder

Craig is an experienced change leader and senior business strategist with over 25 years of multi-industry experience. He has worked across public, private, and not-for-profit sectors, enabling organizational success through a project-based and consultative approach that addresses strategic challenges and fosters collaboration and credibility with internal and external stakeholders. Craig's leadership philosophy centres on servant leadership principles, empowering his team to be the best versions of themselves through continuous learning, personal improvement, and modelling expected behaviours.

In his consulting practice, Craig focuses on providing tailored solutions that drive organizational success. He excels in developing and implementing strategies that enhance operational efficiency, foster a positive work culture, and build resilience and adaptability within the workforce. His approach is characterized by a commitment to continuous improvement, encouraging experimentation, and fostering an environment where team members can thrive.

Craig holds a Master of Administration and a Master Certificate of Human Resource Management and Labour Relations from the University of Regina. He also earned an Executive Certificate in Labour Management Relations from the University of Saskatchewan and a Bachelor of Arts in Political Science and Commerce from Saint Mary’s University. His professional designations include the Registered Professional Recruiter (RPR), Canadian Management Professional (CMP), Registered Professional Trainer (RPT), Chartered Professional in Human Resources (CPHR), Prosci Certified in Change Management, and Society for Human Resource Management Certified Professional (SHRM-CP).

Craig is an active member of several professional associations, including the Association of Professional Recruiters of Canada, Canadian Management Professionals Association, Canadian Professional Trainers Association, Canadian Society of Association Executives, Chartered Professionals in Human Resources – Alberta, Institute for Professional Management, Society for Human Resource Management – US, and The Center for Association Leadership – US. His extensive experience and commitment to servant leadership principles make him a transformative leader capable of driving significant organizational success.

Contact Craig at Craig.Cherrett@IronSail.ca.

Marie Car Lana, Administrative and Research Assistant

Marie Car Lana is a graduate of the Bachelor of Science in Hospitality Management program from the University of Makati. With a strong foundation in customer service from her experience as a travel consultant and in the hospitality industry, Marie brings a detailed, client-focused approach to her work.

In her role at The Iron Sail Group, Marie supports the Principal and Founder with high-level administrative coordination and industry research. She plays a key role in building and maintaining internal knowledge databases, conducting sector-specific research, and organizing critical information to support decision-making. Known for her precision, initiative, and collaborative spirit, Marie helps ensure the firm runs smoothly behind the scenes.

Contact Marie at MarieCar.Lana@ironsail.ca.